Not seeing NAJA on most Bono events doesn’t mean he isn’t working — it simply means some organizers approach us with disrespectful monetary offers while pretending they’re doing us a favour. As a manager, I can’t and won’t agree to that.
Too many times, organizers from right here in our own region will come and say, “Bro, we want Naja on the show. Since we’re all from Bono, let me give you 1,000ghc for T&T so you support us. There’s no sponsorship, so kindly accept.”
Meanwhile, you can clearly see the disrespect and how little value some of our own people place on their homegrown talent. And the painful part? Those same events will later bring in an A-list artiste, pay them 80,000ghc or more, fly their whole team from Accra, book 5-star hotels, and cover every emergency cost — without blinking.
I understand many people don’t know what it takes to build an artist — how music starts, how promotion works, and how financially demanding it is. Recording with a proper producer isn’t free. Promoting a song is never free. And whether you’re upcoming or not, your budget determines how far your music travels.
This is why I want to show love and appreciation to all the DJs across the world who keep supporting young artistes by giving them free spins on radio and TV. We see you, we appreciate you — and one day, we’ll pay you all back.
