Basically every color imaginable. Even Thomas Nast, the illustrator who shaped the modern Santa, switched between outfits.
Then in 1931, Coca-Cola hired artist Haddon Sundblom to paint a warm, friendly Santa for their holiday ads. He dressed him in bright Coca-Cola red and Coke blasted that image across magazines, newspapers, and billboards worldwide.
By the 1950s, all the old versions disappeared. Not because they were wrong but because Coke’s campaign became the global default.
The Santa we picture today isn’t ancient tradition. He’s one of the most successful branding wins in history.
Source:Lovinghananews.com
