Buffer analyzed 52M+ posts and found engagement fell on Instagram (-26%), Threads (-18%) and LinkedIn (-5%) in 2025. 📉
X rose +44% (from ~2.0% to ~2.8%), while Facebook (+11%) and Pinterest (+23%) also increased.
Replying to comments boosts engagement — up to +42% on Threads and +30% on LinkedIn.
Reels get 36% more reach, but carousels drive 12% more engagement on Instagram.
