In 1999, Canadian company Research In Motion (RIM) launched the first BlackBerry device.
It was a game-changer, a phone with email, a physical keyboard, and unmatched security.
Business executives, world leaders, and celebrities all carried a BlackBerry.
By the late 2000s, it was the ultimate status symbol, with over 80 million users worldwide.
But then came the iPhone in 2007 and Android shortly after.
While the smartphone world was moving toward touchscreens and app stores, BlackBerry insisted that people still wanted physical keyboards.
By the time they tried to catch up, it was too late.
Users had moved on.
Today, BlackBerry no longer makes phones and focuses on cybersecurity software instead.
What lesson did you learn from Blackberry
